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Freshly Baked Happiness

Each piece is hand-crafted with our signature slow-rise formula. No rush, no stress—just a gentle, buttery touch designed to ground you in the present moment.

Exclusive Studios

Chiboko - Nuwa Squishy

Chiboko

Koakuma Tata - Nuwa Squishy

Koakuma Tata

MISS WU - Nuwa Squishy

MISS WU

Crazy Gugu - Nuwa Squishy

Crazy Gugu

Pick Your Stress Relief

Starry Night Aurora Galaxy Swirl Quick - Rebound Taba Squishy with Amethyst Shards (Packaged) - product_typeNuwa Squishy

Starry Night Aurora Galaxy Swirl Quick-Rebound Taba Squishy with Amethyst Shards (Packaged)

Starry Night Aurora Galaxy Swirl Quick-Rebound Taba Squishy with Amethyst Shards (Packaged)
$15.99
$15.99
The Malleable Cheese Cube - Handmade Non - Rebound Sensory Therapy Ball (Holds Shape) - product_typeNuwa Squishy

The Malleable Cheese Cube - Handmade Non-Rebound Sensory Therapy Ball (Holds Shape)

The Malleable Cheese Cube - Handmade Non-Rebound Sensory Therapy Ball (Holds Shape)
$12.99
$12.99
Super Bouncy Ribbon Kitten Taba Squishy - High Elasticity Jelly Series - product_typeNuwa Squishy

Super Bouncy Ribbon Kitten Taba Squishy - High Elasticity Jelly Series

Super Bouncy Ribbon Kitten Taba Squishy - High Elasticity Jelly Series
$34.99
$34.99
Colorful Sweet Cone Squishy - product_typeNuwa Squishy

Colorful Sweet Cone Squishy

Colorful Sweet Cone Squishy
$14.99
$14.99
Moonlight Hello Kitty - product_typeNuwa Squishy

Moonlight Hello Kitty

Moonlight Hello Kitty
$10.99
$10.99
Star Toast Squishy - product_typeNuwa Squishy

Star Toast Squishy

Star Toast Squishy
$13.99
$13.99
Green Apple Dessert Squishy - product_typeNuwa Squishy

Green Apple Dessert Squishy

Green Apple Dessert Squishy
$12.99
$12.99
Crazy Gugu Starry Night Cat Squishy - product_typeNuwa Squishy

Crazy Gugu Starry Night Cat Squishy

Crazy Gugu Starry Night Cat Squishy
$14.99
$14.99
Starry Night Aurora Galaxy Swirl Quick - Rebound Taba Squishy with Amethyst Shards (Packaged) - product_typeNuwa Squishy

Starry Night Aurora Galaxy Swirl Quick-Rebound Taba Squishy with Amethyst Shards (Packaged)

Starry Night Aurora Galaxy Swirl Quick-Rebound Taba Squishy with Amethyst Shards (Packaged)
$15.99
$15.99
Sarah
⭐⭐⭐⭐⭐

Finally found a reputable shop for authentic Miss Wu in the US! The packaging is like a gift, and the scent is so calming. Worth every penny.

Sarah

Los Angeles

Maria
⭐⭐⭐⭐⭐

Crazy Gugu's slow-rise squishies are addictive. This dough-like texture is the only fidget that actually calms me down during study marathons.

Maria

New York

Kenji
⭐⭐⭐⭐⭐

The attention to detail on this Crazy Gugu piece is insane! The surface is ultra-matte and silky. Pictures don't do it justice.

Kenji

Tokyo